Sam & Allan Watts, Sleep Well founders
We’re a normal family leading busy lives. Our mobile phones and laptops are overheating from always being on. Then there’s our two boys, family, friends, the dog, the house and, well, life! We need our sleep, so our minds and bodies can repair and be ready to start over in the morning.
We began to realise how sleep deficient we’d become when headed to the Lake District for a holiday. Life moves slower there. Most of the time we couldn’t get a decent mobile phone signal so we really began to switch off. With our brains rested, we all got a much better night’s sleep.
Then, on a flight from LA to London last year, Sam (a fearful flyer) bought a bottle of something that claimed to help you sleep but contained all sorts of synthetic ingredients. It was at that moment, at 30,000 feet above the Atlantic Ocean, that we started to wonder if we could create a drink that was full of goodness, natural, suitable for all the family to enjoy and that could help you relax and sleep.
We knew we wanted to use Jersey Milk and natural honey, but we needed a magic ingredient. After more late nights researching multiple options, we finally discovered valerian. Valerian root has been relaxing people and helping them get to sleep for nearly 2,000 years. Happily, we managed to track down a fantastic organic supplier who could provide it to us in a form that would blend well with creamy whole Jersey milk.
We had all the ingredients in place. After weeks of trialling different recipe combinations, using our poor teenage sons as testers, we finally settled on the winning Sleep Well recipe. The folks at Jersey Dairy agreed to produce Sleep Well for us in their Class A production facility. With many years of expertise producing some of the best things you can make with milk, including cheese, rich Jersey butter and the creamiest ice cream they have become a trusted partner in our journey.
And that was it – Sleep Well was born.
We’ve launched with a vanilla version in handy 200ml sip and sleep cartons and are finalising our 1 litre family packs. A chocolate flavour Sleep Well is coming soon – perfect to heat up for a cup of special hot chocolate before bed – which will also be available in 200ml and 1 litre options.